Jewelry customization creates a distinctive personalized label

In a luxury consumer country like China, when luxury consumption is becoming more and more prone to youthfulness, when the LV and Hermes Baoman’s eyes are full of pain, what else can save us from losing our position. Personality? There is only one answer - personalization.

For beauty, everyone loves to be different, just like luxury items such as jewellery. Choosing finished jewellery is always a bit of a bad thing, because it's not designed for you, there's always no way to be happy. Pursuing the beauty of individuality, rejecting the jewels “collision”, custom jewellery is increasingly sought after by the public.

Jewelry customization: the choice between East and West

Customized Jewelry is the most popular jewelry consumption concept in Western China. Contrary to the big domestic brands, Western Europe and North America have a large number of small-scale jewelry stores (local Jewelers), most of which are family-owned companies that have been handed down from generation to generation, providing personalized jewelry customization services according to customer needs. This trend has quickly affected the country. In the last century, customization was only the exclusive right of stars and giants. Nowadays, advocating originality, paying attention to design and showing self-personality have become the universal pursuit of the jewelry industry.

Jewelry customization: create a distinctive personality tag

In a certain way, advanced customization is actually “personalization”. Whether it is material selection, style creation, or exclusive production, until the final product, customized service allows consumers to enjoy more uniqueness. Psychological satisfaction. Different from mass-produced jewellery, custom jewellery has a special scarcity and cultural and aesthetic penetration.

Nowadays, the craftsmanship level of Chinese jewellery processing has reached the international level. Many foreign brands are processed and manufactured in China, and jewellery ordering has already possessed considerable technological foundation. In Beijing, Shanghai, Chengdu and other places, personalized jewelry is more and more popular among young people, and jewelry localization is more popular, and the “Chinese style” is more distinct.

Jewelry customization: leading the cultural trend of new trends

In a luxury consumer country like China, when luxury consumption is becoming more and more prone to youthfulness, when the LV and Hermes Baoman’s eyes are full of pain, what else can save us from losing our position. Personality? There is only one answer - personalization. Personalized customization will definitely make your life quality leap, and your aesthetic taste will be envied.

In Europe and the United States, jewelry customization is favored by the rich, not only because of its uniqueness, but also because it is a symbol of wealth control, there is no luxury brand big mad bronzing logo, high blood is retained in the blood It is a restrained and low-key noble. Perhaps this is the core essence of Haute Couture to be passed on to the world. In fact, in addition to high-end consumption, "private customization" can also be related to luxury. For example, the popular wedding ring customization nowadays, the new people design a unique love ring with their own artistic vision, which has unique meaning and memory, and the price is even lower than the finished diamond ring.

Jewelry customization: the beauty of jewelry in all directions

The contents of private custom services are many, not only for the new design of the original stone, but also for the renovation and renovation of the old jewelry, as well as the renovation of damaged styles.

Compared with the mass production of finished jewellery, customers who customize jewelry can communicate with the designer according to their own needs. The designer designs a design according to the customer's life background, age and personality characteristics, and matching needs. Its identity and unique jewelry.

Jewelry customization: not only the most beautiful, but also the highest price/performance ratio

Many people question whether custom jewellery means high prices? In this regard, Phoenix Life's jewelry consultant explained that custom jewelry is actually more valuable than finished jewelry.

All high-grade gemstone processing must go through design, plate making, and mold-making. These costs are generally put into the finished product price, and customization is to allocate this part of the money to pay separately. Personal custom can make a lot of personal styles that are not common or not sold in daily sales. After customizing, they form a proprietary art, whose value is more than before the mosaic, and will be more reflected in the auction or transfer.